CONTENT MARKETING SPECIALIST / WRITER

[BECOME A KNIGHT IN CYBER ARMOR]

Overview

Title:

Content Marketing Specialist / Writer

Supervisor:

Director of Marketing

Status:

Full-time

Start Date:

Immediately

Travel Requirements:

Up to 20%

Position Description

The Content Marketing Specialist / Writer is responsible for transforming ideas and concepts into copy for use across ads, campaigns, websites, articles, etc. The Marketing Content Specialist must be comfortable both short and long-form content and editing copy for consistency of brand tone and voice. This person must have a clear understanding of how to repurpose copy mediums from digital to social and print.

Position Responsibilities

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Responsibilities include:

  • Develop engaging high and mid-level messaging, strategic narrative structure, and outcome-oriented content for our ideal target
  • Compose messaging that fits within brand tone/voice guidance
  • Manage assigned content marketing projects to ensure quality and timely completion
  • Publish content to company website, as well as marketing automation platform, and other content channels
  • Ability to analyze content performance for customer journey forecasting and being able to present a quarterly content calendar and results from the previous quarter
  • Work closely with Marketing Director, marketing team, and organization’s stakeholders to gather requirements, make recommendations, and execute content marketing projects

Corporate Responsibility

Information security is everyone’s responsibility. GreyCastle Security employees are responsible for:

  • Understanding and following GreyCastle Security’s information security policies and procedures
  • Remaining vigilant and reporting any suspicious activity or possibly weaknesses in GreyCastle Security’s information security
  • Actively participating in GreyCastle Security’s effort to maintain and improve information security

GreyCastle Security considers this position as Moderate Risk with an unlikely potential to view, access, or download restricted information, private client information or internal data. This information must be treated with sensitivity and in the most secure manner. <

Supervisory Responsibility

This position has no supervisory responsibilities.

Work Environment

This job operates in a professional office environment. This role routinely uses standard office equipment such as computers, phones, photocopiers, filing cabinets and fax machines.

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.

While performing the duties of this job, the employee is regularly required to talk or hear. The employee frequently is required to physically move; use hands to finger, handle or feel; and reach with hands and arms.

This position requires the ability to occasionally lift office products and supplies, up to 20 pounds.

Position Type/Expected Hours of Work

This is a full-time position, and hours of work and days are Monday through Friday, 8:00 a.m. to 5 p.m.

Required Education and Experience

  • 3+ years of relevant content marketing experience – B2B is a must. Cybersecurity marketing experience is a plus.
  • Bachelor’s degree in Marketing, English, Business Writing (M.A.) or a related field
  • Marketing automation experience required (e.g. Pardot, Hubspot, etc.)
  • CMS experience is preferred (e.g. WordPress)
  • Have a strong interest in B2B communications and integrated marketing
  • Exceptional writing and editing skills are critical in this role
  • Ability to grasp complex content and come up with original ideas
  • Intellectual curiosity and a passion for learning
  • Receptive to critical feedback
  • Excellent organizational and planning skills; able to work quickly, prioritizing multiple assignments, while being flexible to changing client and team needs & priorities
  • Thrives in a highly collaborative and fast-paced environment
  • Works effectively within a team, demonstrating coordination, communication, and problem-solving contribution. Has a positive, professional, and flexible approach.

Other Duties

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.

Equal Opportunity Employer

GreyCastle Security is an equal opportunity employer, and considers qualified applicants for employment without regard to race, color, creed, religion, national origin, sex, sexual orientation, gender identity and expression, age, disability, or protected veteran status, or any other protected factors or classes.